Coffee for Camp Fire Relief

People at Camp Fire fundraising event

Tender Loving Coffee will distribute $7,150 to Camp Fire victims March 23, at 7 p.m. at a celebration in the café at 365 East 6th Street, Chico.

Twenty-one checks will be given to 11 families and 10 adults. Most recipients were from Concow and Magalia. The café will also provide a complimentary meal to recipients to celebrate. The funds, raised since November 2018 from customer donations, a silent art auction and related fundraising events, will be distributed from Tender Loving Coffee’s Golden Valley Bank Camp Fire fund. 

Additionally, Tender Loving Coffee will launch their new RISE coffee blend March 23, 2019 as part of their long-term Coffee for Camp Fire Relief efforts. 100 percent of profits from the RISE blend will go toward Camp Fire relief fundraising. The local coffee roaster thanks their distributer partners for contributing green coffee to kick off the new RISE blend, including Royal Coffee, Sustainable Harvest, and Adelante Coffee.

Image of RISE coffee bag art. Includes an illustration of CA with a heart near Butte County.



Road in Paradise, fire damage from the Camp FireThe Camp Fire in Butte County burned ovr 240 square-miles. For reference, the city of Chicago is 234 square-miles. This unprecedented wild fire destroyed 14,468 structures, including 13,954 homes. There have been 84 confirmed lives lost with 605 people still missing.

The entire town of Paradise, and additional small towns in the area, now lives in and around Chico in various shelters, tents and in the homes of friends. There are about 52,000 people who have been displaced. The housing vacancy rate in Chico was only about 2%, which means there is a drastic housing shortage and it will be difficult for the county to absorb the number of people displaced.

Most people have lost their homes, pets, and belongings having had just enough time to jump in their cars with their clothes on their backs. Many people have lost loved ones or are waiting in hopes of hearing from a loved one that remains missing. During the weeks of the fire, smoke and feelings of deep sadness settled over the whole area. The week after the fire started Chico had the most hazardous in the world. And yet, our community ventured out to volunteer and help one another. The mix of despair and resilience in every story is a heavy weight to bear for our community.

This is NOT A SHORT-TERM TRAGEDY. Many of these people will never have a home to return to and must move forward in whatever way possible.

Tender Loving donated brewed coffee to those who have been displaced—who lost nearly everything. We partnered with World Central Kitchen to donate coffee daily to volunteers and evacuees in shelters, post office lines, and the FEMA center. On Thanksgiving we provided over 80 lbs of coffee to accompany the amazing meals provided by World Central Kitchen. As we all know a good warm cup of coffee can bring a brief bit of comfort and joy.

If you spent an afternoon in the Tender Loving shop listening to all the heartbreaking stories of loss, resilience and compassion you would be both heartbroken and inspired. We set up a relief fund to benefit our community, our employees and our partners. One of our owners, Heath Dewey, was formerly a director of a non-profit and is experienced in managing and distributing donated funds. We have also created an advisory board to help allocate funds. We will get your generously donated dollars where they can directly benefit those in need.

Thank you for supporting our community and helping give us a chance to make a difference in lives of all those impacted by this crisis.

With gratitude,

Heath Dewey & Eric Fairchild


Stats by Cal Fire, Nov. 24, 2018 | Photo by Mike Baca